Cotery Contest Brings Your Clothing Designs to Life

Are you a Zazzler or a Threadless-er or a Café Press-er? If you are, then you know how limiting it can be to work with ink on a tee shirt. Are you a fashion designer? If so, then you know how hard it is to source materials and market your line, and what a desperate gamble it can be to do these things with no guarantee that sales will be there on the back end.

That’s where The Cotery comes in.

Use the site’s design tool to bring the vision of your awesomeness into the world of electronic “what could be”. Then pre-sell your designs to fashion-forward users browsing for the next big thing. A bit like Kickstarter, if you reach your pre-sale goals, The Cotery kicks your design into production and your orders are magically fulfilled – making your electronic designs a reality. Snap, yo! It’s just that easy. And there are no up-front costs – if the design gets produced, The Cotery takes 10 percent of retail sales (5 percent for premium members).

It’s the brainchild of Boulder startup insider Char Genevier. As a high school student in Pasadena, CA, Char had an afterschool job at a web development company. “They’d literally be calling me during class saying there’s a bug in the software and I’m stepping out of stats class to take calls,” she says. On the side, Char and her boyfriend built an online message board for their school, an image hosting software, and the framework for what would become Char’s first startup, Social Engine, which, like the message board, allows companies and “people who want to be the next Facebook,” Char says, to design, brand, and host their own social networking sites.

Even after successfully bootstrapping Social Engine, Char felt like she working in a bubble in Los Angeles – they applied to the TechStars program, were accepted and moved to Boulder in 2010. There was an exit and the Cotery is Char’s answer to “what’s next?” It’s also the story of a true maker – in addition to being The Cotery’s CEO, Char built the back end.

Stop by the Cotery booth at the Boulder Mini Maker Faire, Jan 31 – Feb 1, 2015 to try it for yourself. Really: Cotery will be on hand to work with you through the process of designing your own clothing. Not only that but Cotery is also offering the opportunity to win a prize package that could help you push this new design into the world in a very real way. Launch a design on the site by February 15 and you could win a Cotery-sponsored package that will take your ability to sell your designs to the next level. Based on the number of presales your design generates, winners in “group” and “individual” categories will get the following:

Grand Prize (Design in Each Category with Most Pre-Sales):

  • One month subscription to Adobe Cloud.
  • Pre-Production Sample of Garment, one per designer in group category
  • Editorial Photoshoot
  • 6 months Premium Membership
  • Profit from winning design if sales goal is met

Second Place (Design in Each Category selected as Editor’s Choice):

  • Pre-Production Sample
  • 3 months Premium Membership
  • Profit from winning design if sales goal is met

 

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