Sponsoring a local event can be very positive for small businesses, making one wonder why more businesses do not share their services, goods, and time. If you are a small business who is evaluating your current marketing practices, building your brand and its values, and creating an audience as well as connecting with loyal customers, then sponsorship is a no brainer. Here are a number of reasons why you should become a sponsor of local events especially those like STEAM Fest.
Where to start
Start by making sure you sponsor the right events. Look for community events that jive with your brands mission and tenets. Think about what is important to you individually as well as what aligns with your business. If you believe strongly in helping the youth of your community then get involved in sponsoring some events that promote youth wellness and success. If you are a beauty supplier, then think about getting involved in working with some of the local nursing homes and hospitals and their events. Sponsorship should not only be about getting good press, but needs to be something that helps you to feel good and improves the lives of those in the community. Also, consider your target market! Who would they like to support via supporting you? What events and organizations do you think they would like to support? (And, if you don’t know, it doesn’t hurt to ask.)
The best reason to sponsor local events and organizations is because it is the right thing to do. As a local small business, it is important to support others in order to help the local economy and the community grow and thrive.
Another great reason to consider sponsorship is because it is a wonderful and cost effective way of advertising locally. You can always give money, products, services, but it can also be more budget-friendly and important that you give your time to an event or organization. What you get in return is not just the joy of giving, but you will have likely increased brand awareness locally. I know a great number of people who pay attention to what businesses/brands are sponsoring events and organizations that are important to them. Sometimes, you will even get lucky and some great publicity will come out of a sponsorship which will increase brand recognition as well as connect you with positive outreach (that is never a bad thing).
Nonprofits are awesome
Partnering with a nonprofit will have all of those benefits and more. Not only will you be helping them to continue to operate, but it will endear you to all the people who help support the cause. By advertising your partnership with a nonprofit, you will be helping them, but you will also be helping yourself. Nonprofits are usually very grounded in a community and have a following which you can take advantage of, and likewise, you can help them by bringing awareness of their cause to your loyal patrons. Quid Pro Quo!
Some of the other pros for sponsoring events and organizations is it allows you to generate leads for your business. When you sponsor an event, make sure you have a give-away or promotional items to hand out that get your name out there and where future customers have the opportunity to share their contact information and needs with you. For example, give away a free water bottle for each event attendee that fills out a brief information card. Use those cards to make queries about their needs and what services or products you can provide them (a.k.a. generate leads). And hand out cards and pens with your contact information including your website URL!
Let 2020 be the year of philanthropy, where your business partners with an organization to help one another not only make the world a better place but for community resource development and the building and growth of the local economy.