Meet a Maker: Craftsy

Craftsy was a great sponsor of Rocky Mountain STEAMFest 2015! We’re are so grateful for their support!

Oh and hey, guess what my favorite maker friends? Craftsy is giving a FREE class to you! Go here craftsyFounders  — >  www.craftsy.com/SteamFest15

What does Craftsy do?

We connect people with the education, supplies and inspiration they need to craft amazing things by hand!

What are some of the things people can learn as Craftsy members?

We have 900+ online classes in more than 15 crafts! On Craftsy, you can learn everything from quilting and sewing, to knitting, cake decorating, cooking, photography, painting, drawing and beyond. Classes like Perfect Pizza at Home, Learn to Sew: Simple Bags or Basics of Digital Photography are all great places to start!

Who is your target customer?

Anyone who enjoys being creative will find something they’re interested in on Craftsy. Though, the majority of Craftsy members are women over the age of 40, and more than 50% of our members spend 10 hours a week on the crafts they love!

Why is Craftsy unique and what will your customers get out of being members?

Craftsy is an online community where more than 9 million members from 180 countries enjoy learning, shopping, finding inspiration and sharing their projects. Our classes are taught by the world’s best instructocraftsyStudentrs, and once a member enrolls in a class, they can watch it anytime, anywhere, forever.

Along with our selection of fun online classes, supplies and project kits, we have more than 125,000 digital patterns from independent designers — who get 100% of the profits. And many designers offer their patterns for free! Craftsy members have also uploaded pictures of more than 200,000 projects.

We think being a Craftsy member helps encourage and empower people to learn what they love, create projects they’re proud of and find a little more joy in every day.

What is your most inspiring customer feedback?

We often hear how Craftsy has changed the lives of our members for the better. We’ve heard from members who have used Craftsy to create things they never thought possible, find joy during difficult times in their lives, and even learn enough to start their own businesses.

Here are what a few Craftsy members had to see about their classes:

“A few weeks after completing the course, I was able to design and make some pretty snazzy and detailed superhero amigurumi for my kids, who were dazzled, as was everyone else who saw them. Since then, I’ve even made things like a two-tiered birthday cake with pretty icing and topping details!” – Craftsy Member Sparklerhooky on Amigurumi: Design Your Own Monster

“[My instructor was] really right there with me all the way. After an initial problem with my dough, she encouraged me to pinpoint what was going on and continue. I have since made fabulous croissants, pains au chocolat and savory croissants.” -Craftsy member chestnut22 on Classic Croissants at Home

How did your company get started and why?

In 2010, John Levisay, Josh Scott, Todd Tobin and Bret Hanna started a company with the aim of making expert-led online education accessible to anyone, regardless of their physical location or confidence with computers. They started with classes on subjects like parenting and personal finance, before branching out to create a class on quilting. Their first quilting class was a huge hit, and the rest is Craftsy history!

What is your best advice to a young entrepreneur who wants to start a company like Craftsy?

Start with an idea you believe in and a purpose you care about! There are detours and bumps along the way for every young entrepreneur, but if you’re passionate about what you’re working on, you’ll find it’s much easier to persevere and turn challenges into chances to create something meaningful.

What else do you want our readers to know?

Craftsy is a one-of-a-kind place to learn and create, both for customers and for employees. We’re always looking for people who want to help craft the future of our company, and there are lots of exciting openings at Craftsy.com/careers.

 

0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *